6 out of 10 truck drivers suffer from neck and back pain. Problems that can shorten careers, cause driver’s fatigue and unnecessary sick leaves.

The new Volvo Dynamic Steering reduces muscular strain by up to 70%. But most truck drivers are macho and won’t admit having problems. How do we get them to talk about something they don’t want to talk about?

We took renowned Chiropractor Beau Hightower to a busy truck stop and set up a mobile chiropractor clinic – to highlight drivers’ problem in a world where no one talks about pain.

The hero film won Bronze in EPICA, category “Online & Viral Films” and a Diploma as “Best Long Film” in GULDÄGGET – Sweden’s most important communications festival.