Save the Children is one of the world’s leading NGO’s, but many don’t quite know what they do. We wanted to change that, and help Save the Children to deliver a new vision for building a brighter future that lets every child reach their full potential.

Children are the future, but many of the greatest challenges we face are the result of the failures of the adult world. Still, their generation, spearheaded by Greta Thunberg, are beacons for hope. With the “Here and now. For the future.” campaign, we put the spotlight on some of the dire situations children across the world are facing, while also projecting an inspiring message about the promise of a better world.

Voiced by children, among them Greta Thunberg, the film uses the classic New Year’s poem “In Memoriam A.H.H.” to tell a bigger story about children’s rights. We hope that this campaign will be an inspiring declaration for why we need to elevate young voices to bring about change, and believe in the power of children.