At IKEA you get a budget to spend when you buy a kitchen. To demonstrate the fantastic range of products, and how much you actually can get, we created a series of pictures that show all the things that you can get for free, depending on how much your kitchen costs. From a starting kit to a whole dining set.

Agency: F&B I Art Director: Christoffer Persson, Maria Fridman I Designer: Christoffer Persson I Photographer: Carl Kleiner I Stylist: Evelina Kleiner